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There's joy in the unknown.

Group Project

CONCEPT

Surprise mixed with affordability.

TAGLINE

There's joy in the unknown.

BIG IDEA

-Interactive vending machines in malls across America.

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-Put $5 in and get a limited-edition prize, only found in the vending machines.

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-Click the present on the vending machine screen to open your prize... what did you get?? Tag Five Below with #5BelowSurprise.

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In
the
wild

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WHERE

Vending machines in American malls. Only available for 3 months in each mall before they are rotated to other locations. 3 vending machines in 3 different malls for 3 months.

Exclusive
fun

WHAT

Limited-edition 5 Below gifts in the vending machines. Gifts change every year so only those who play this year will have these gifts. #5BelowSurprise

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#5BelowSurprise

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CONNECT

Five Below wants to see the impact their vending machines have on people. The excitement from interacting with the vending machines and receiving limited-edition gifts. 

-Digital outreach and connection through tagging Five Below and #5BelowSurprise.

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