​Brand identity designer

• Developed a brief to understand what the business would do, why it would be different than competitors, and how it would hit the market

• Created a design system that not only resonates with the company but voices to the customer 'cool, knowledgeable, hardcore, trusting'

• This is a specific market of the knife industry, so developing assets that aligned with high-quality, sleek, collector knives was important

Web dev

• At launch, I created a fully customized, eCommerce Wordpress site; utilizing Divi builder and my HTML/ CSS knowledge

• Imported appropriate meta-pixel tags to advertise on Google, Instagram and Facebook