Brand identity designer

• Developed a brief to understand what the business would do, why it would be different than competitors, and how it would hit the market

• Created a design system that not only resonates with the company but voices to the customer 'calm, trust and understanding'

• This is a specific market of the jewelry industry, so developing assets that mimic the jewelry and artisanal touch was important

• From an owner perspective, I only carry artisan made jewelry. No imports or mass-produced jewelry, only quality, unique pieces that can be passed down generations